A New “Sun” in Town


beth skoger photography

Briana Raday, founder of Sun and Lace.

If you’ve taken a stroll down downtown Stoughton over the past months, you probably have noticed a small shop with giant crystal clear windows displaying their beautiful products. Sun and Lace, located right on 160 E Main Street, Stoughton, Wisc., is one of the newest shops in downtown Stoughton.
Living in Stoughton for roughly six years and a mom of three, Briana Raday, is the founder of Sun and Lace. She first started her store online in 2016, and with her hard work and dedication, she made it into a physical store.
Raday could not find any comfortable and sustainable shoes for her first child. So, she ended up designing shoes herself for her son. Her friends propelled her to start creating and designing baby shoes for others, and with the support from her family and friends, Sun and Lace was born. Not only does the shop have a story behind it, even the name does too.
“One day [in] August I stepped out onto my front porch, and it was sunny, and our fields were full of Queen Anne’s lace […], and now it’s trademarked,” Raday says.
From leather shoes to leather bags, Raday has a wide range of products at her signature shop. All her fabric is chosen with the utmost care and attention. She has a variety of leather baby shoes, which are the stars of Sun and Lace. MaryJanes, BellaJanes, Boots, and Oxfords are some of the types of shoes that she sells.
Another unique aspect of Sun and Lace is the neutral colors and themes that are found throughout Raday’s shop. Colors range from white to brown to some yellow and pink.

Handmade Moccs called “Tates” are displayed at Sun and Lace. (bhoomi patel)

“[Since] they’re neutral colors, and mostly neutral styles, they can be handed down from sister to brother and from brother to sister. [They’re] like heirloom quality, and definitely easy to see,” Raday says.
Not only has Sun and Lace reached the hearts of those in the Midwest but also those living in Europe, Australia, and Canada.
“[Sun and Lace] has been gaining popularity and […] some big department stores [are] reaching out to buy [my products]. There’s some stores in Australia that have my stuff, there [are] stores in Canada and Europe that have our stuff. So [there has been] a lot of branching out right now,” Raday says.
Raday and her co-workers want kids to have fun without feeling constricted and for parents to have a physical memory to look back onto.

“Thank you for having the little shoes we make be a little part of your life,” Raday says.