Stoughton’s Main Street will be hosting the eleventh Shop Small Saturday on Nov. 27. The event will be all day, adhering to the involved businesses’ hours. This event is right after Black Friday and is a local equivalent to the well-known shopping holiday. Small businesses have been hit hard due to the pandemic, and this event is a way to shine a light on Stoughton’s local shops and creators.
One local business featured in the event is Grasshopper Goods, a Stoughton business that resides at 171 W Main St and specializes in curated goods by local creatives.
Creative Director of Grasshopper Goods Jennifer Zutter describes what the event means to her. “Shopping Small is technically a one-day event, but for me and our mission at Grasshopper Goods, it is a way of life. It means choosing to support independent retail instead of big-box or chain stores whenever possible. The payoff is an individually unique shopping experience that’s fun, inspiring, and rewarding,” Zutter says.

One of the many dedicated community members involved with planning this event, Sarah Ebert, the President of the Stoughton Chamber of Commerce, explains how small businesses benefit Stoughton.
“These businesses are a part of what makes Stoughton such a dynamic and creative community,” Ebert says. “[Stoughton Chamber of Commerce recognizes] our shops to remind consumers one of the best ways they can support their community is by shopping locally.”
The Stoughton Chamber of Commerce will be handing out maps of downtown and free “Shop Small” tote bags in the Stoughton City Hall parking lot at 207 S Forrest St. for those who are interested in the event but don’t know where to start.
Zutter shares her favorite part of this event as a business owner.
“My favorite part of Shop Small Saturday has to be the electricity in the air as folks come into the shop with their family and friends,” Zutter explains “When they spot something they love and haven’t seen before, or they laugh about some of the humorous and silly items we carry, that’s when I know I’ve done my job well. I have helped create a space where shopping is fun again and connecting with people is a priority.”